This web page consists of all the most recent data, insights, and trends you require to assist you to understand how people in Hong Kong use digital equipment and companies in 2024.
Notice: in the last yr, we’ve made some significant changes to how we estimate social media marketing person numbers, and the data sources that we use to inform these calculations have also built considerable and huge-ranging revisions for their released figures for the duration of that period of time.
Having said that, as we mentioned in the Facebook part earlier mentioned, improvements while in the audience access figures revealed in Meta’s advertisement arranging applications usually do not essentially correlate with Over-all changes in its platforms’ Energetic consumer bases.
A fresh sign Conference is adopted for the whole series of the financial account considering that June 2023. From then on, a rise in money non-reserve assets/reserve property is indicated by a good price although a decrease in economical non-reserve assets/reserve property is indicated by a adverse benefit.
What's more, we’ve witnessed some particularly bizarre developments from the data documented in X’s advertising and marketing resources in the last calendar year, so we’d recommend warning In regards to analysing these X figures.
Notes: Meta’s promotion methods only publish audience gender data for “female” and “male” consumers.
Notice: ByteDance’s advertising and marketing assets only publish viewers gender data for “woman” and “male” consumers.
It’s important to tension that these advertising and marketing reach figures do not automatically signify the identical factor as regular Lively person figures though, and there might be meaningful differences between the dimensions of YouTube’s advert audience and its complete Energetic person base.
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Dig further: for the latest insights into Online adoption and use around the world, abide by our frequent World Statshot studies.
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However, it’s crucial that you pressure that these promoting get to figures will not be similar to the monthly Energetic consumers figures that Meta reviews in its Trader earnings bulletins, plus they should not be interpreted as a result.